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	<title>IPL News &#187; 5 million</title>
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		<title>IPL Sponsorship Rights</title>
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		<pubDate>Wed, 19 Mar 2008 18:30:48 +0000</pubDate>
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				<category><![CDATA[IPL News]]></category>
		<category><![CDATA[5 million]]></category>
		<category><![CDATA[50 million]]></category>
		<category><![CDATA[associate sponsor]]></category>
		<category><![CDATA[central pool]]></category>
		<category><![CDATA[crore]]></category>
		<category><![CDATA[crores]]></category>
		<category><![CDATA[franchise owners]]></category>
		<category><![CDATA[franchisees]]></category>
		<category><![CDATA[hero honda]]></category>
		<category><![CDATA[IPL]]></category>
		<category><![CDATA[kingfisher]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[premier league]]></category>
		<category><![CDATA[prize money]]></category>
		<category><![CDATA[proceeds]]></category>
		<category><![CDATA[proportions]]></category>
		<category><![CDATA[real estate developer]]></category>
		<category><![CDATA[soft drink giant]]></category>
		<category><![CDATA[Sponsorship Rights]]></category>
		<category><![CDATA[title sponsorship]]></category>
		<category><![CDATA[umpire decisions]]></category>

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		<description><![CDATA[Indian real estate developer DLF Universal secured exclusive rights to the Indian Premier League title sponsorship worth INR 200 crore (over US$50 million) for five years.DLF is also associated for Official Website. Hero Honda has been selected as an associate sponsor for five years in a deal worth US$22.5 million. Soft-drink giant Pepsi secured the [...]]]></description>
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