IPL Sponsorship Rights

Indian real estate developer DLF Universal secured exclusive rights to the Indian Premier League title sponsorship worth INR 200 crore (over US$50 million) for five years.DLF is also associated for Official Website.

Hero Honda has been selected as an associate sponsor for five years in a deal worth US$22.5 million.

Soft-drink giant Pepsi secured the title as the tournament’s Official Beverage by signing a five year deal worth USD 12.5 Million. The proceeds from Pepsi are to be shared equally by the league’s franchise owners.

IPL Title Sponsor	IPL Associate Sponsor	IPL Tournaments Official Beverage
IPL’s Umpire Partner	IPL Official Airline	IPL’s offical Website Partner
IPL Hospitality Sponsor	IPL Official Performance Partners

Kingfisher Airlines has been named IPL’s umpire partner with rights to advertise of umpire’s clothes and also sponsoring third umpire decisions for five years. The deal is worth Rs. 106 crores (appx. US$ 26.5 million).

Kingfisher Airlines country’s only 5 Star Airline has been chosen as the official Airline for the league.

Kingfisher Airlines will extend its world-class, award-winning hospitality to all teams of the DLF IPL and BCCI officials. Also on offer will be dedicated check-in counters, VIP lounge access, an exclusive ground handling team at all airports and a special helpline number for all air travel needs.

ITC Welcome group hotels is the hospitality sponsor for DLF IPL Indian Premier League tournament.

Citi Bank will be Official Performance Partners of IPL Tournament.

All these revenues fall under the Central Pool, 40% of which will go to IPL, 54% distributed to franchisees and 6% to prize money. The money will be distributed in these proportions till 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%.